Our Core Values

Our #1 goal is to have happy customers. These core values reflect our mission: to help spa owners grow their businesses.

These are the rules we live by!

Clients are everything: without our clients, we wouldn’t exist. So client satisfaction is #1 for us.

Real results: we don’t care about hype or fancy KPIs. The only thing we care about is RESULTS. We live and die by our the results we get for our clients.

Relationships over revenue: we’ve tried putting revenue over relationships in the past. It doesn’t work. People are more important than money, and our relationships with our clients are more important than revenue.

Relentless honesty: we don’t believe in beating around the bush. We believe in HONESTY. It’s a two-way street where we both give feedback and ask for it in return.

MVP: This stands for “minimum viable perfection.” Perfection is a dream, but that doesn’t mean we can’t do our best with the resources given. 

Against the norm: we’re not “normal” marketers (or, heck, even “normal” people!). We spend our Friday nights tweaking client campaigns. Our idea of partying is creating kickass YouTube videos. To us, what we do is fun.

Growth-focused: If you’re not growing, you’re not moving forward. Without moving forward, you’ll never achieve your dreams. We believe that focusing on growth is the underlying factor to any success.

Strive for happiness: It’s not enough to be content – you should be happy! Making our clients happy is what makes our team happy.

Family: We’re from around the world but we all have one thing in common: our desire to see you succeed. That makes us a family!

Have fun: If you’re not having fun, what’s the f*cking point?
Full transparency: Just like being relentlessly honest, it’s important to be 100% transparent and on the up and up with each other and with our clients.
Fail Forward: We celebrate failure because it means we tried. We believe failure generates the most opportunities, so when we fail, we make sure to learn from it and move forward stronger and smarter.