How do you keep customers coming back?
The coronavirus might be messing with your spa but that’s no reason to sit back and take it.
In this article, we’ll be talking about a critical strategy for ensuring your spa’s longevity.
But, before we dig in, I want to ask you an important question.
This question is so crucial for your spa’s success that you need to take some time to think about it.
Here it is:
>> What do you normally do to keep clients coming back?
I’m genuinely curious about this. In fact, I’m so curious that I’d love for you to take a minute and let me know what you personally do to retain your clients.
Why is this important?
For starters, repeat business accounts for a large percentage of many spa owners’ revenue. If you do this right, as many as 50% (or more!) of your clients will come back into your spa without you having to pay a cent to get their business.
Local customers are worth as much as 10X the amount they spend on their first visit. Imagine if you could get your customers to come into your spa 10 times a year! How much would your income grow?
It costs as much as 5X more to get new customers than it does to keep your existing clients.
So while you have some downtime, consider some ways that you can encourage your existing clients to come back into your spa once the coronavirus crisis calms down.
But, the main takeaway is to stay in touch with your customers so you remain top of mind when you re-open. Email, text, call…whatever it takes. STAY IN TOUCH.
Offer them some value. Create some how-to’s and tutorials. Email them some encouraging words. Give them some ideas of things they can do with their kids to stay sane.
Whatever it takes, KEEP IN CONTACT.
The LAST THING you want is for your customers to forget about you.
You want to be the business owner that helped them survive the quarantine and remembered about them when it mattered.
That’s how you retain your clients.
That’s how you ensure that when it’s finally time to reopen, you actually have clients you can welcome back with open arms.
That’s it for now – stay smart, stay safe.
PS – Have any questions? Feel free to give me a shout by calling 1-(631)-910-6411