How Re-targeting Ads Work for Your Spa Business
I get a lot of emails from spa owners asking about how retargeting ads are going to benefit their business and if it’s something that they should bother implementing or not.
When you look at all the marketing advice you get on a daily basis from multiple sources, it’s hard to discern which strategies are the ones you should actually implement in your business and which ones you should skip on for now.
In this article, I’ll be explaining how retargeting works, why everyone’s using it and why you should probably set it up for yourself, too.
What is Retargeting and how it works?
When different people visit your website, no matter if the source is Google, Facebook, Emails or something else, and they DON’T book a session, what normally happens is that they leave your website and you’re left hoping that they’ll come back some day again.
To be able to maximize the conversions we get through digital marketing, we need to have COMPLETE control of the whole marketing process so that we can create a custom buyer’s journey for each one of the people who enter our marketing funnel.
Which means, from the moment they click on our ad, or the link in our email, or find our website through Google Search, we need to take control over what happens next and make sure that we get the most out of every visit.
This is where retargeting kicks in.
If you have a retargeting pixel (a little piece of code) installed on your website, when someone visits your website, their browser picks up a “cookie” that holds information on which pages they visited on your website, and when. Next time they visit Facebook, Facebook will pick this information up and put that specific person in an audience of people who were on your website.
So, at this point, you’re able to show custom ads tailored specifically to take the people who have already shown interest in your spa business (by visiting your website) to the next step. For example, instead of showing them the same ad you showed them the first time around to bring them to your website, you can now take them bit further down the funnel and actually send them to your booking page.
This is one of the easiest ways to get new customers because those are the people who were interested in your business. They were not ready the first time but when they see your ad again, there is a great chance that they will book your services.
Follow-ups are what gets us conversions and retargeting enables us to follow up in the most custom way for as long as we want. On average, it takes 7 follow ups to close a client, so if you’re advertising without following up, you’re literally throwing money down the drain, so stop that immediately, implement retargeting, and you’ll see your conversions go up.
If you are looking for new ways to promote your spa business and looking for new customers to enter your business, we can help you with that. We have a complete tutorial where we showed how we flooded a local spa with 42 new customers in just 30 days using a simple trick on Facebook.
We have turned this experience into a tutorial which you can watch by clicking here. You can follow this step by step and implement it for your business.
Good Luck 🙂